Let's connect:

Monday, February 9, 2015

5 WAYS TO INCREASE RESTAURANT PROFITS - A 4 PART SERIES (part 2)

Part 2 of a 4 part series   www.SnagABiz.com  Part 1

REPEAT BUSINESS - THE KEY TO GROWING WEALTH!

Increase customer visits to your restaurant:

    Once you gain those new customers, keep them and your existing 

customers coming back. This might seem obvious, but what are you doing to make this happen?


A great experience is expected if you want repeat patronage, but you can also influence return visits.

If you create specials, they should be the most profitable items on your menu
(on a % basis), and should be changed regularly. Some specialty winners can become part of your regular menu. If you change your specials weekly or
bi-weekly, create a quality handout to hand out to your customers with their dining check letting them know the schedule of your specials. Handouts should also be given for special holiday dishes or events, and for limited-time plates.

Collect e-mail address for the same purpose of the handouts and create an e-mail campaign schedule around your specials. By the way, specials don’t mean discounts. It means something different from your normal menu.

I’m not a believer in coupons or “two for one” specials unless you’re a fast food joint. If you want to buy a customer a drink or give the table something extra AFTER they’ve come back, that’s great.  In my opinion, if you offer a coupon, you’re devaluing your menu and you’re training many people to wait for the next coupon before they will return again. Improve your customer’s experience and coupons won’t be necessary.

Part 3 of 4 will appear next week: 3. Increase the average bill per table.  End Part 2
                  


YouTube Video of the Riverview Restaurant:

No comments:

Post a Comment